Easy Guide to Google AdWords Keyword Match Type
Google AdWords Keyword match types help control, which searches by a user in Google search engine can trigger a Client’s paid ad.
Benefits of Keyword Match Type;
- Control searches that trigger the ad
- Helps maximize your potential or target relevant searches
- Help improve click-thru-rate (CTR)
- Keywords aren’t case-sensitive; they’re matched w/o regard to uppercase or lowercase
Types of PPC Keyword Match Type & their Syntax;
- Broad Match – include misspells, synonyms, related searches, and other relevant variations
- Google Ads Broad Match Modifier – + syntax – contains the modified terms, no synonyms, in any order
- Phrase Match – “ “ syntax – maintain the keyword sequence
- Exact Match – [ ] syntax – exact term and close variations
- Negative Keyword Match Types – keywords in negative, doesn’t trigger ads
What is close-variations?
- Show ads for close variations of your Phrase & Exact match type
- Includes misspell, singular and plural forms, acronyms, stemming’s, abbreviations and accents.
- Broad Match show for synonyms & related searches, which aren’t considered close variations
Choose the right Keyword Match Type;
- Recommended “Broad-to-Narrow” strategy
- Start with a Broad match
- Move specific with Phrase or Exact match type