My Client Center (MCC) Account for –

Agency or Multiple AdWords Account Manager

MCC, is an AdWords account that lets you easily view and manage all of your AdWords accounts including other MCC manager accounts from a single location to save time.

Benefits –

• Single sign-in to access all managed AdWords accounts incl. other manager accounts
• Easy-to-ready, search, navigate and manage all account from a single dashboard
• Efficiently monitor using alerts
• Easy performance comparison of all accounts
• Run reports for all accounts
• Get budget updates for all managed accounts
• Quickly create and link AdWords account

Who should use –

• Large advertisers with more than one Account
• 3^rd Parties – Agencies, Search Engine Marketers, Automated Bid Managers, Professionals managing multiple accounts

Creating a MCC account –

• http://www.google.com/intl/en/adwords/myclientcenter/

Linking MCC to –

• An existing AdWords account
• A new account by creating directly from MCC by clicking “Create Account”
• An AdWords account can be linked with a max of 5 MCC account, and your MCC can be no greater than 5 levels deep

3 different access levels for MCC account –

• Administrative Access
• Managed read-only access
• Managed standard access

Changing Client Managers –

• To give access to some of the client accounts linked to your manager account

Understanding MCC Account tabs –

• Performance tabs – display statistics for Search & Display network CTR. Performance statistics is always for last 90 days.
• Budget tabs – displays relevant billing info, keep track of all managed account spendings

Budget Tabs Columns include –

• Billing Account
• Billing Customer
• Purchase Order
• Billing Method
• Account Budget
• Remaining Account Budget
• Start Date
• End Date
• Total Daily Budgets

Search across Accounts Tab –

• Helps to quickly search and navigate directly to specific accounts, campaigns, ad groups or ads

Manager Defined Spend (MDS) –

• Is a simple way for MCC users to control their managed budgets

MDS Eligibility –

• A MCC account should be on monthly invoicing
• A MCC account should be on credit card postpay
• A new MCC account that is already using MDS

MDS ineligibility –

• A MCC account is on pre-pay, but not on monthly invoicing
• A MCC account where the client is billed directly
• A MCC account with billing address of Argentina, Brazil
• A MCC account with billing address of France and managed by 3^rd party

Important MDS Terms –

• MDS – Manager Defined Spend
• MDO – Manager Defined Order
• MCC – My Client Center
• Manager Order-Level Invoice
• Budget

For any further clarification or knowledge, contact Ranjan Jena