How to Best Use Google Display Planner Tool

Google Display Planner Tool is a free Google AdWords tool used to plan & target Display Network ad campaigns.

Get Started, How –

• Customer’s interests detail
• Landing page detail

Why Use –

• Helps you with Keywords, Placements, Topics, Interests, Demographics ideas for Display Network
• Impression estimates and historical performance
• Easy download of plans to share

What you can Do –

• Get ideas & estimates based on; Keywords, Categories, Sites, Landing Page, Location & Language
• Get ad group or site placement ideas

Estimates & Stats –

• Let you know, how targeting ideas will perform
• Guide you with budget allocation
• Whether your audience reach is large or small
• How you’re spread out towards devices, age groups & gender

Metrics –

• Impressions / Week – how many times ads shows for a targeting medium
• Cookies / Week – a count of cookies for a targeting medium (*With cookies you’re not targeting a specific individual, but a small file saved on someone’s device)
• Historical CPC – a range of CPC that won the auction for a targeting medium

Know Google Keyword Planner tool for Search Network