A Process: Find Best Keyword Ideas for Your Digital Marketing Campaigns
I’m in Love with Keyword, Always! I truly believe the Power of Keyword Ideas, in the Digital Marketing success.
So to start with;
What is a Keyword, and then, a Keyword Phrase? (from Digital Marketing perspective)
A keyword is a single word defining your products/service, used as a search query in Google search; a keyword phrase is two or more words typed as a search query. To attract the right visitor to your Website, you need to use keyword phrase instead of a just single keyword. This helps search engines match users to results that are more relevant to them.
Note: 58% of search queries typed by users are 3 words or longer!
Syntax of a Keyword Formation
A keyword structure is basically in the formation of;
Sometimes, new keyword ideas can be formed in the below format too, while making sense to the combination;
- adjective + product/service (for e.g., best digital marketing)
- product/service + modifiers (for e.g., digital marketing course)
- adjective + product/service + modifiers (for e.g., best digital marketing course)
- product/service + modifiers + location (for e.g., best digital marketing course Bangalore)
- And more…
How to define the right Adjectives & Modifiers around a given industry keywords?
You can always refer the Google Keyword Planner tool to get ideas of your respective client’s business adjectives & modifiers.
To know more on Google Ads Keyword Planner tool, Click Here
Basically, the Keyword Planner tool will suggest you with relevant keyword ideas to target your relevant customers, which will help you to identify the regular used adjectives & modifiers for a targeted audience location. For e.g., if I’m looking at the keyword “Nike Shoes”, then below are the regular used adjectives & modifiers.
How to Multiply Your Base Keywords to 100s, 1000s, 10,000s relevant new Keyword Ideas?
Once you’re aware of the regular adjectives & modifiers list around your given base product/service keywords, you can best use the following tools; (to generate many keyword ideas that are relevant/specific & makes meaning too)
For e.g., let’s use the MergeWords for a Mobile phone segment of eCommerce site;
Identify the different Adjectives & Modifiers for this targeted industry client
When combined with the help of MergeWords tool, total of 216 keyword ideas generated instantly
Same way, you can work on all your Client’s keywords research primarily to use in SEO or PPC targeting.
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