Become a PPC Management Google AdWords Expert

Follow the below-given steps;

Join: Adwords Official Community Forum

• Master all the PPC Basics (Very Important)

o Google Adwords Learning Center
o Bing Ads Professional
o PPC Academy: Wrap-Up & Guidebook
o PPC Metrics

• Follow the given Blogs on a daily basis to expertise PPC

o Google Inside Adwords
o Bing Ads Blog
o Yahoo Advertising Solutions
o PPC Hero
o Click Equations Blog
o Top PPC
o Perry Marshall Adwords

• Try out for PPC Certifications to expertise/enhance your confidence & test out Knowledge

o Google Certifications Program
o Bing Ads Accredited Professional program
o Market Motive PPC Exam

• Practising MS-Excel on a regular basis to become a PPC expert efficiently (Very Important)

o =Concatenation()
o =Proper()
o =Trim()
o =Lower()
o =Len()
o =LEN(A1)-LEN(SUBSTITUTE(A1,” “,””))+1 {for Word Count in a Cell}
o =Vlookup()
o =Sumif()
o =Sum()
o =Average()
o =Substitute()
o =NetworkDays()
o PIVOT Table & Chart
o Ctrl+Home, Ctrl+End, Ctrl+Right Arrow, Ctrl+ “-” to delete a column, Ctrl+Shift+ “+” to insert row or column

• Speed in Typing, minimum 35 words per minute (Very Important)
o Online typing tutor
o 5 Ways to Improve Typing Skill Online

• Learn Google Analytics to Enhance PPC Expertise

o Boost PPC with Analytics
o Learn Google Analytics

• Always have a Checklist prepared for each stage of success in PPC expertise, and try following it (An example for your reference)
o PPC Adwords Checklist –

• Follow this SEM Experts/Mentors, who are doing great in PPC World

• At last join for a PPC Google AdWords or Analytics Course with Ranjan Jena (PPC Trainer/Speaker/Faculty), Bangalore

Additional:

Talking about PPC advertising market of search engines, Google enjoys a market share of 74.24% followed by 7.91% of Bing until 2017. PPC is one of the fastest to get the traffic. But it demands much more time investment in order to create a successful campaign, else it can also become a money drainage.