Check this video on Adwords Display Advertising, Remarketing & other techniques, brought directly from the Live Classes of Web Marketing Academy, PPC Course, Bangalore for your reference.
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Apr 13
24
Google Adwords Fundamental Exam Tips
Here are few random list of points to help you with Google Adwords Fundamental Certification Exam successfully;
- What is Quality Score? Formula of Quality Score
- Difference with Automatic Placements to Managed Placement in Display Network campaigns?
- How does Broad, Phrase & Exact negative keywords work in your campaigns?
- “Click Here” in adcopies – Will it be approved or disapproved as part of Adcopy Editorial Guidelines
- How does Broad Modifier match type works?
- Where do you find Google Analytics URL Builder?
- What is the max nos. of Sitelinks Ad Extension that can be created for a campaign?
- What is difference between Standard & Accelerated delivery method?
- How does G+ works in Paid Ads?
- How important is Adwords Ad Preview tool?
- What is contextual targeting tool?
- How is MCC – My Client Center helpful?
- What is enhanced CPC in Bidding Option of Campaign Settings
- Understand the Match Type and how it functions
- How is Mobile Ads measured in Adwords?
- Please go through Conversion Optimizer
- Also have clarity on Language targeting & location targeting. For eg., if you are in India, and your’s Google browser language setting is TH, what type of ads would be targeted to you.
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To view (and add) the Marketing Channel rules, please follow the steps below:
- Log-in to SiteCatalyst.
- Click Admin>Admin Console>Report Suites:
- Select the “CLIENT’s” report suite in the report suite table:
- Click Edit Settings>Marketing Channels>Marketing Channel Processing Rules:
- In the Processing Rules page, you can expand or minimize the individual rules by clicking the green arrow:
- Marketing channel processing rules work from a top-down approach, meaning that the top rule (rule in Processing Order 1) will be processed first, then the 2nd, then the third, etc.
Posted in ANALYTICS by .
Feb 13
16
Local Language PPC Strategy
Please refer the below screenshot names “Example’ on Language Targeting opportunity with Adwords;
Here to share an Adwords experience relating to Language Targeting Strategy with PPC accounts;
Accept that you’re running a PPC Campaigns for XYZ brand that is existing in Thailand & Hong Kong locations. For sure, you would have 4 separate accounts to target specifically while keeping Quality Score in mind;
For CT TH : English Language targeted Adwords Account & Thai Language targeted Adwords Account
Similarly for CT HK : English Language Adwords Account & Chinese Language Adwords Account
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