Over 125 Members Trained in Google AdWords PPC Successfully

Basics of Keyword Bidding in PPC Google AdWords

Let’s start with, What’s a Bid Price?

A Bid Price is the highest price that a buyer (i.e., bidder) is willing to pay for a good. It is usually referred to simply as the “bid.” – defined by Wikipedia

Stock Market Bid Price to AdWords PPC Keyword Bidding

Now in defintion of PPC, when you select each keyword for your PPC campaign, you can choose how much you’re willing to pay whenever a customer searches on that keyword and clicks your ad in the Google results. This is your Keyword’s maximum cost-per-click, or max CPC, bid amount.

Keyword Bidding is of 2 Types primarily;

  1. Manual Bidding – the default option in PPC to let you manage your bids / max cpc yourself. You can set bids at the ad group level, or for individual keywords.
  2. Automatic Bidding – ideal for advertisers who don’t want to spend a lot of time setting bids, but would like to get the most clicks possible for their ads within their budget. You set a daily budget, and AdWords will help adjust your cost-per-click (CPC) bids to receive the most possible clicks within your budget.

Tools to help choose a Keyword Bid in Google AdWords;

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1 Best Step to Generate SEO/PPC Keyword Ideas

A Process: To Find Best Keyword Ideas for Your Digital Marketing Success

I’m in Love with Keyword, Always! I truly believe the Power of Keyword Ideas, in the Digital Marketing success.

So to start with, What is a Keyword, and then, a Keyword Phrase? (from Digital Marketing perspective)

keyword is a single word defining your products/service, used as a search query, a keyword phrase is two or more words typed as a search query. To attract the right visitor to your Web site, you need to use keyword phrase instead of just single keyword. This helps search engines match users to results that are more relevant to them.

58% of search queries typed by users are 3 words or longer!

How to Form a Keyword?

A keyword structure is basically in the formation of;

How a Keyword Structure is?

Sometime, new keyword ideas can be formed in the below format too, while making sense to the combination;

  • adjective + product/service  (for e.g., best digital marketing)
  • product/service + modifiers (for e.g., digital marketing course)
  • adjective + product/service + modifiers (for e.g., best digital marketing course)
  • product/service + modifiers + location (for e.g., best digital marketing course bangalore)
  • And more…


How to define the right Adjectives & Modifiers around a given industry keywords?

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10 Essential SEO Tag or Code for Digital Marketers

1) An ideal URL Structure is;



2) When Linking Internally;

All internal links should use absolute URLs (i.e. http://www.domain.com/page-name.php), not relative URLs (i.e. /page-name.php)


3) A Navigation Anchor Tag structure is;

<a href=”http://www.domain.com/” title=”Home of the awesome keyword”>Home</a>


4) Correct code to use in .htaccess file is;

## Always include this at the start of your htaccess file ##

Options +FollowSymlinks
RewriteEngine On

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70+ SEO Optimization Checklist


Before getting into optimization techniques, it’s important to pick a SEO friendly CMS, and right Hosting plan to have added values for SEO ranking.

Your CMS should make use of HTML best practices, coding should be clean (validates 100% with W3C), and that loads quickly. Avoid coding with irrelevant or excessive JavaScript, unnecessary non-breaking spaces & antiquated tables. Good idea would be to find a CMS that supports HTML5/CSS3. For images, use compression (smush.it helps), and for layout elements consider using CSS sprites. Other additional tips would be;

  1. Rich Snippet Support – Schema and RDFa. Authorship and Publisher markup in particular should be possible, but other rich text markup such as reviews, products, apps, locations and services are also a good idea if relevant.
  2. Mobile Support – A responsive design, where the site auto-adjusts to any screen size or device type of a smartphone, tablet or digital device, or it could be a dedicated mobile version of a site.

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Leading Social Networks Ranked by Active Users (in Millions) – Jan 2015

Statistics on Top Social Network Worldwide based on number of Active Users per Month


Active Users Statistics per Month for Top Social Media Network Worldwise (in Miillion)