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Google AdWords Workshop – Bhubaneswar Odisha

Digital Marketing Workshop in PPC Google AdWords at BBSR, Odisha


Workshop Venue:


Opp. Nalco Headquarters Joydev Vihar, Nayapalli Bhubaneshwar, Odisha-751013

Posted in PPC by Ranjan. No Comments

75+ Best SEO Checklist

Search Engine Optimization SEO Tutorial Step-by-Step for “Beginners”

“Google only loves you when everyone else loves you first” – Wendy Piersall

Google search engine optimization is about “Keywords” and “Links”. It’s about specificity, authenticity and trust worthiness. It’s about quality content & user satisfaction.

Step-by-step SEO learning for Beginners

Photo Courtesy:www.slideshare.net


Learn simple & best SEO tips for ranking high in Google Search Results;

  1. Follow Google’s Webmaster Guidelines
  2. Be smart & cautious while building links to your site
  3. Don’t expect too much too fast
  4. Your website actually ‘pings’ search engines when you update content (via XML sitemaps or RSS for instance)
  5. Abide by Search Engine rules and official guidelines for inclusion
  6. Links from other websites trump every other signal
  7. Unique content or original copy written specifically for a given page
  8. Original quality links leads to chances of generating inbound quality links
  9. Use nofollow carefully. Search engine needs to understand a link is a link
  10. Submit your site to search engines (rarely dependent; CLICK HERE)
  11. Check quality of incoming links
  12. Avoid spam content or pages for affiliate purposes
  13. Including highly specific target keywords for each pages or in links pointing to your page/site
  14. Improvise PageRank with quality incoming links
  15. Google doesn’t understand ‘good’ content, but it does understand popular content
  16. Use xml sitemap in your website; Google will use that file to find all the other pages on your site
  17. Rank for specific keyword phrase by having the keyword phrase or highly relevant words on your page or in links/hyperlinks pointing to your page/site
  18. Mirror, how hard your targeted keywords are competing
  19. Increase quality links to your site to increase Page Rank
  20. Build links to your site to acquire more Google juice or links to have high DOMAIN AUTHORITY or TRUST. Google is a “Links based Search Engine” – it doesn’t quite understand ‘GOOD’ content – but it does understand ‘POPULAR’ content
  21. Get links within page text directing to your site with Keywords in the link
  22. Do internal linking i.e., linking text to your other pages within the site
  23. Too many low quality pages on your site will impact your overall site performance in Google
  24. Unique pages, unique page titles & unique page descriptions
  25. Google & Bing ignore meta keywords or use them as spam signals
  26. Avoid keyword stuffing in the content of the page. Better to have keywords in links, page titles and text content
  27. Believe in natural and steady link growth for your website
  28. Who links You, Quality of those Links, & Who you Link to – determines where you rank
  29. Google decides which pages on your site are important or most relevant
  30. Important to spread all that real ‘PageRank’ – or link equity – to your profitable keywords / phrase high ROI pages
  31. Link to important pages on your site from your Home page
  32. Google Panda – a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.
  33. Google Penguin – first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines with involvement in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page
  34. Important for SEO expert to be page centric, instead of just keyword centric when optimizing a web page for Google
  35. Proper keyword research, text content on a page, keywords in external & internal links determine the rank of your webpage in either Google/Yahoo/Bing
  36. Google doesn’t rate a given page higher than a competition – problem with the content or backlinks of the page
  37. Find, which pages are necessary or important for you
  38. Find, which links are necessary for your given pages
  39. Find, which pages are acquiring the link juices
  40. Find, which pages or keywords to be ignored
  41. The less domain authority you have, the more text you’re going to need for your web pages
  42. Keep it SIMPLE; (KISS)
  • Don’t build your site entirely with Flash, or HTML Frames
  • Build you site with CSS & HTML. Then if required, you can embed media files such as Flash in HTML
  • W3C stands for World Wide Web Consortium
  • HTML5 is the preferred option over Flash
  • Site built entirely in Flash could affect your rankings, and esp., in mobile search results
  • KISS philosophy – Keep It Simple, Stupid

Read the rest of 75+ Best SEO Checklist

Posted in SEO by Ranjan. No Comments

Thanks Steve Jobs for Answering My Questions

Learning from Steve Jobs

 If Today were the Last Day of My Life- Steve Jobs (1955-2011)

 Seven Lessons in Success from the Apple Legend – Learning from by Steve Jobs


 You Need to Have Lot of Passion for What You’re Doing – Rule of Success by Steve Jobs


 A Secret – Steve Jobs Tells…


 Managing People – Steve Jobs Talks…


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Facebook Power Editor for FB Social Ads

How AdWords Editor is to Google AdWords & Bing Editor is to Bing AdCenter, Is Facebook Power Editor to FB Ads!


What is Facebook Power Editor?

It’s a bulk ads creation and management tool, tailored specifically for large advertisers, who work at scale and need precise control of their campaigns.


To access Power Editor, use the Google Chrome browser to go to www.facebook.com/ads/manage/powereditor or click Power Editor in the left column of your Ads Manager.

Please go through this video link to learn more on Facebook Power Editor;

Posted in Social Media by Ranjan. No Comments

Google AdWords – Yahoo Search Ads – Bing AdCenter


If in Pay Per Click Advertisement, below are the must read reference links to keep yourself updated with current news, ideas, tips & techniques around the top paid search platforms including Google AdWords to target ads on Google search engine, Bing AdCenter to target ads on Bing & Yahoo search engine.

Google AdWords, Yahoo Search Ads, Bing AdCenter Blog Reference Links



Posted in PPC by Ranjan. No Comments

Automate PPC with Google AdWords Flexible Bid Strategies

How Flexible is Google AdWords Flexible Bid Strategies?


What is? –

  • Automatically set bids to optimize for your target performance across specific campaigns, adgroups, and keywords. Or in other way, if you have specific goals in mind, try flexible bid strategies to have Google AdWords adjust bids based on your goals.


Benefits of –

  • You can maximize clicks on lower performing keywords with the help of “maximize clicks within target spend” flexible bid strategy
  • You can maintain display of ads on the first page of Google search for your performing keywords with “Target Search Page Location” flexible bid strategy


Types of –

  • MAXIMIZE CLICK – maximize clicks within a given target spend. Applies at campaigns, ad groups and keywords level
  • TARGET SEARCH PAGE LOCATION – place your ads to the top of the ad results or first page of search results. Applies at campaigns, ad groups and keywords level
  • TARGET CPA – maximum conversion while attaining your avg CPA goal. Applies at campaigns and ad groups level
  • ENHANCED CPC – adjust bids likely to results in conversion or down size non-performing keywords bids. Applies at campaigns and adgroups level
  • TARGET ROAS – automatically set bids to maximize conversion value, thus achieving an avg return on spend. Applies at campaign, ad groups and keywords level


Explanations –

  1. MAXIMIZE CLICKS – helps you to increase clicks for any set of keywords, ad groups or campaigns within a target spend. If you forget to define the target spend, then AdWords will try to spend the remaining daily budget from any of the campaigns. If set a target spend higher than your daily budget, your total cost will be confined to your campaign daily budget only. You can apply maximize clicks automatic strategy to few of the keywords and manual strategy to rest all
  2. TARGET SEARCH PAGE LOCATION – helps adjust your ads in the top of the search results targeting the Search Network only. To be clear, the final placement irrespective of bid mainly is determined by the outcome of the ad auction depending on quality score and competition.
  3. TARGET CPA – automatically adjust your bids trying to achieves as many conversions at an avg CPA. Conditions to opt for this strategy are; your ad groups or campaigns have received 15 conversions in last 30 days
  4. ENHANCED CPC – automatically raises the bids up to 30% on the potential converting keywords or lowers it as much as 100% depending on a click’s eligibility to convert.
  5. TARGET RETURN ON AD SPEND (ROAS) – It’s important to have assigned a value while set-up the conversion tracking code for this to work. Target ROAS is the avg conversion value that you’d like to achieve for each $ spend on ads. Mathematically, you can determine target ROAS by multiplying Conversion Value per Cost by 100x


Posted in PPC by Ranjan. No Comments

Yahoo Gemini – Mix of Mobile Search & Native Advertising

Info on Yahoo Gemini!


Yahoo Gemini – First unified ad marketplace for Mobile Search & Native Advertising


Yahoo Gemini Mobile Search & Native Advertising

Photo Courtesy: Ad Manager. Yahoo!


What is Native Advertising? – Know More


With Yahoo Gemini;

-          Powers native ads that put sponsored brand content in contextually relevant ways in front of Yahoo’s 400+ million monthly mobile users

-          Create smart, integrated and multi-channel campaigns

-          Get performance & ease of search

-          Get scale and creativity of native advertising

-          Buy, manage and optimize mobile search & native ad spend in one place

-          Drive greater performance for businesses & brands

-          Higher impact for businesses and brands again

-          Streamline the purchase of ads across Yahoo’s various properties

-          At last, available on Yahoo Ad Manager (Yahoo’s self-service buying platform)


Yahoo’s Native Ads Appear;

-          Yahoo Homepage

-          Yahoo Mail

-          Yahoo Mobile

-          Yahoo Search

-          Yahoo News

-          Yahoo Sports

-          Yahoo Finance

-          Yahoo Celebrity

-          Yahoo Movies

-          Yahoo TV

-          Yahoo Music

-          Yahoo Travel

-          Yahoo Homes

-          Yahoo Autos

-          My Yahoo


Steps-by-Step process of Ads & Campaigns creation in Yahoo Gemini; Click Yahoo Ad Manager


About Yahoo Ad Manager;

-          Launched in January 2014

-          Simplified platform for advertisers to buy and manage native ads products

-          Native ads products like stream ads, image ads & sponsored tumblr posts





Posted in PPC by Ranjan. No Comments