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Display Advertising & Remarketing

Display Advertising & Remarketing Workshop – Aug 2014

Thanks to all the members who could make up for Google AdWords workshop session on “#DisplayAdvertising#Remarketing” {http://www.meetup.com/seo-social-media-marketing-bangalore-india/events/141261922/ }

I loved the overall interaction with the members, and esp., the questions around;
- Search vs Display Bidding competition
- Targeting by Age & Gender for a given industry segment
- How to measure ROI of your adwords
- Why the display bids & avg cpc is very less compared to search bids
- different marketing strategies

Thanks to Prabhu Ram to organizing this event, and giving an opportunity to learn, share and network with passionate guys.

I overall enjoyed the session, and esp. the devil’s advocate Q&A by Ash…

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Digital Marketing Workshop in Srikakulam (A.P)

Digital Marketing workshop session at Aditya Institute of Technology & Management – Tekkali, Srikakulam




Had a good time interacting with the final year MBA students of Aditya Institute of  Technology & Management, Srikakulam during the Digital Marketing workshop event on 22nd July 2014.

As digital marketing is still very new in this area, so creating an awareness in the form of education, and suggesting a career job in digital marketing, which is growing day-by-day was the main focus. When asked, what students know about Digital Marketing, the answer was Social Media i.e., Facebook, but after the workshop event they had a detailed understanding of “what is digital marketing, it’s benefits and types of digital marketing” to be able in taking a right decision in choosing digital marketing as a career too.



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Digital Marketing Trip to Bhubaneswar, Odisha

Great feeling to have “The Telegraph” Newspapare of Bhubaneswar, Odisha sharing an article in their e-news bulletin on my “Digital Marketing Workshop” conducted in KIIT E-Cell with support of Google Business Group, Bhubaneswar & KIIT E-Cell team.


Also met some great start-up entrepreneurs in “TIE Bhubaneswar – Entrepreneurs Arena 2014“. Out of the few start-ups present in the vent, one of the company was providing the e-commerce services in #Odisha rural areas while coordinating with rural gram panchayat, and was a pleasure speaking to Nilambar Rath (Editor-in-chief, OdishaLIVE) and few other important delegates.

At last, great initiative by Tie Bhubaneswar team members to create an opportunity platform for the growing entrepreneurs in #Bhubaneswar Odisha

Also involved in a half-days Soft Skill training session in Digital Marketing for the PixelKare team members at Bhubaneswar, Odisha. This training was mainly focused on, how to increase employees productivity by 200% with some simple techniques using MS-Excel & Shortcut Keys for faster digital marketing, web design & development project delivery for their online business clients.


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AdWords Analytics Tracking Code

Google AdWords conversion tracking code only considers a conversion, if the user or customer clicked on an PPC or Sponsored ad in the Google Search engine paid results, where Google Analytics tracking code can be attributed to any Digital Marketing traffic source to help user dive on to the website landing page.

Live Sessions from my AdWords Training Program to share the difference between AdWords Conversion tracking code and Google Analytics tracking code


Posted in Analytics PPC by Ranjan. No Comments