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Google AdWords – Yahoo Search Ads – Bing AdCenter

 

If in Pay Per Click Advertisement, below are the must read reference links to keep yourself updated with current news, ideas, tips & techniques around the top paid search platforms including Google AdWords to target ads on Google search engine, Bing AdCenter to target ads on Bing & Yahoo search engine.

Google AdWords, Yahoo Search Ads, Bing AdCenter Blog Reference Links

 

 

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Automate PPC with Google AdWords Flexible Bid Strategies

How Flexible is Google AdWords Flexible Bid Strategies?

 

What is? –

  • Automatically set bids to optimize for your target performance across specific campaigns, adgroups, and keywords. Or in other way, if you have specific goals in mind, try flexible bid strategies to have Google AdWords adjust bids based on your goals.

 

Benefits of –

  • You can maximize clicks on lower performing keywords with the help of “maximize clicks within target spend” flexible bid strategy
  • You can maintain display of ads on the first page of Google search for your performing keywords with “Target Search Page Location” flexible bid strategy

 

Types of –

  • MAXIMIZE CLICK – maximize clicks within a given target spend. Applies at campaigns, ad groups and keywords level
  • TARGET SEARCH PAGE LOCATION – place your ads to the top of the ad results or first page of search results. Applies at campaigns, ad groups and keywords level
  • TARGET CPA – maximum conversion while attaining your avg CPA goal. Applies at campaigns and ad groups level
  • ENHANCED CPC – adjust bids likely to results in conversion or down size non-performing keywords bids. Applies at campaigns and adgroups level
  • TARGET ROAS – automatically set bids to maximize conversion value, thus achieving an avg return on spend. Applies at campaign, ad groups and keywords level

 

Explanations –

  1. MAXIMIZE CLICKS – helps you to increase clicks for any set of keywords, ad groups or campaigns within a target spend. If you forget to define the target spend, then AdWords will try to spend the remaining daily budget from any of the campaigns. If set a target spend higher than your daily budget, your total cost will be confined to your campaign daily budget only. You can apply maximize clicks automatic strategy to few of the keywords and manual strategy to rest all
  2. TARGET SEARCH PAGE LOCATION – helps adjust your ads in the top of the search results targeting the Search Network only. To be clear, the final placement irrespective of bid mainly is determined by the outcome of the ad auction depending on quality score and competition.
  3. TARGET CPA – automatically adjust your bids trying to achieves as many conversions at an avg CPA. Conditions to opt for this strategy are; your ad groups or campaigns have received 15 conversions in last 30 days
  4. ENHANCED CPC – automatically raises the bids up to 30% on the potential converting keywords or lowers it as much as 100% depending on a click’s eligibility to convert.
  5. TARGET RETURN ON AD SPEND (ROAS) – It’s important to have assigned a value while set-up the conversion tracking code for this to work. Target ROAS is the avg conversion value that you’d like to achieve for each $ spend on ads. Mathematically, you can determine target ROAS by multiplying Conversion Value per Cost by 100x

 

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Yahoo Gemini – Mix of Mobile Search & Native Advertising

Info on Yahoo Gemini!

 

Yahoo Gemini – First unified ad marketplace for Mobile Search & Native Advertising

 

Yahoo Gemini Mobile Search & Native Advertising

Photo Courtesy: Ad Manager. Yahoo!

 

What is Native Advertising? – Know More

 

With Yahoo Gemini;

-          Powers native ads that put sponsored brand content in contextually relevant ways in front of Yahoo’s 400+ million monthly mobile users

-          Create smart, integrated and multi-channel campaigns

-          Get performance & ease of search

-          Get scale and creativity of native advertising

-          Buy, manage and optimize mobile search & native ad spend in one place

-          Drive greater performance for businesses & brands

-          Higher impact for businesses and brands again

-          Streamline the purchase of ads across Yahoo’s various properties

-          At last, available on Yahoo Ad Manager (Yahoo’s self-service buying platform)

 

Yahoo’s Native Ads Appear;

-          Yahoo Homepage

-          Yahoo Mail

-          Yahoo Mobile

-          Yahoo Search

-          Yahoo News

-          Yahoo Sports

-          Yahoo Finance

-          Yahoo Celebrity

-          Yahoo Movies

-          Yahoo TV

-          Yahoo Music

-          Yahoo Travel

-          Yahoo Homes

-          Yahoo Autos

-          My Yahoo

 

Steps-by-Step process of Ads & Campaigns creation in Yahoo Gemini; Click Yahoo Ad Manager

 

About Yahoo Ad Manager;

-          Launched in January 2014

-          Simplified platform for advertisers to buy and manage native ads products

-          Native ads products like stream ads, image ads & sponsored tumblr posts

 

 

 

 

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Best Techniques to Place PPC Ads in Top Search Results

Place you PPC Ads in the Top Search Results

 

In Google, PPC Ads appear;

-          Top of the results

-          Side of the page

-          Bottom of the page

Note: Only highest ad ranking ppc ads are eligible to show in the top results of sponsored section in Google search engine

 

PPC Ad Rank Position in Google search engine is determined by;

-          Bid Value

-          Quality Score

-          Expected CTR

-          Adcopies Relevancy

-          Landing Page Experience

-          Impact of Ad Extensions

-          Impact of Ad Formats

 

How Google AdWords Chooses Top Ad Position;

-          Ad Rank (formula is Max CPC multiply Quality Score)

-          Ad Rank meeting a minimum threshold

-          High CTR (Click-thru-Rate)

-          Present with Ad Extensions

 

Top Positioned AdCopy Quality Remarks;

-          Relevancy in Adcopy text and Landing page

-          Targeting relevant keywords with the help of Google Keyword Planner tool

-          Ads gaining high CTR or consistently driving clicks

-          Competitive bid pricing than to Competitors

-          Ads bid exceeding “top of page bid estimate”

-          Regular campaign improvement management techniques

 

About Ranjan Jena – Google AdWords Certified Professional

 

 

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Create Video Remarketing Campaign with Google AdWords & YouTube

Remarketing YouTube Viewers with Google AdWords

 

Display tailored ads to millions of viewers across YouTube and video partner sites, based on their past interactions with your Google AdWords videos or YouTube channel campaigns

 

With Video Remarketing through Google AdWords, You can target new or existing video campaigns for viewers –

  • Interacted with or viewed your YouTube videos
  • Subscribed or Unsubscribed from your YouTube channel
  • Viewed your TrueView in-stream ads
  • Visited your YouTube channel

 

Benefits of Video Remarketing –

Read the rest of Create Video Remarketing Campaign with Google AdWords & YouTube

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Linking YouTube to AdWords

Linking YouTube channels to an AdWords account

 

Why linking -

  • Helps you access additional video view statistics, call-to-action (CTA) overlays, and remarketing & engagement statistics such as earned views
  • You can link more than one AdWords for video account to your Youtube channel and vice-versa

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Bounce Rate – Your Struggle for the Second Click

All You Wanted to Know About BOUNCE RATE

 

Bounce Rate represents the % of visitors who enters the website and leave the website without visiting any other pages before a specified session-timeout occurs in the same website.

 

Formula –

Bounce rate = Total number of visitors viewing one page only / Total entries to page

 

According to Google Analytics Guru Avinash Kaushik “It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying”

 

An Online User / Visitor may Bounce by –

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