70+ Members successfully Trained in PPC Google AdWords Course

10 Essential SEO Tag or Code for Digital Marketers

1) An ideal URL Structure is;

http://www.keywordrichdomain.com/keyword-category/keyword-rich-phrase.html

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2) When Linking Internally;

All internal links should use absolute URLs (i.e. http://www.domain.com/page-name.php), not relative URLs (i.e. /page-name.php)

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3) A Navigation Anchor Tag structure is;

<a href=”http://www.domain.com/” title=”Home of the awesome keyword”>Home</a>

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4) Correct code to use in .htaccess file is;

## Always include this at the start of your htaccess file ##

Options +FollowSymlinks
RewriteEngine On

Read the rest of 10 Essential SEO Tag or Code for Digital Marketers

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70+ SEO Optimization Checklist

SEO CHECKLIST

Before getting into optimization techniques, it’s important to pick a SEO friendly CMS, and right Hosting plan to have added values for SEO ranking.

Your CMS should make use of HTML best practices, coding should be clean (validates 100% with W3C), and that loads quickly. Avoid coding with irrelevant or excessive JavaScript, unnecessary non-breaking spaces & antiquated tables. Good idea would be to find a CMS that supports HTML5/CSS3. For images, use compression (smush.it helps), and for layout elements consider using CSS sprites. Other additional tips would be;

  1. Rich Snippet Support – Schema and RDFa. Authorship and Publisher markup in particular should be possible, but other rich text markup such as reviews, products, apps, locations and services are also a good idea if relevant.
  2. Mobile Support – A responsive design, where the site auto-adjusts to any screen size or device type of a smartphone, tablet or digital device, or it could be a dedicated mobile version of a site.

Read the rest of 70+ SEO Optimization Checklist

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Leading Social Networks Ranked by Active Users (in Millions) – Jan 2015

Statistics on Top Social Network Worldwide based on number of Active Users per Month

 

Active Users Statistics per Month for Top Social Media Network Worldwise (in Miillion)

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Know, What it takes to Win in Digital Marketing

If you want to know what it takes to WIN, watch the brilliant documentary from Audi: ‘Truth in 24 II

Here’s a video to understand the power of data in order to achieve SUCCESS either in the most grueling Motor Race or in the Media & Marketing world. To know, sports like Le Mans are absolutely dominated by data, and if thats the case, imagine the wonder we can do in digital marketing with the help of data & analytics.

Posted in Analytics by Ranjan. No Comments
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15+ Valuable Lines from Avinash Kaushik

About Avinash Kaushik;

Here are few valuable LINES from Avinash Kaushik for reference in 2015;
  1. Before I hit Submit or Post I pass it through this filter: “Will my audience find this to be incredible, relevant, of value”, if it does it makes it through and I feel I’ve done my part to carry that weight with some responsibility
  2. Quest to learn something new. Hopefully every day
  3. Bounce rate is just a diagnostic metric; It reports on this phenomenon: “I came. I puked. I left.”
  4. We are not just asking, “Will people come to my site if I advertise?” We are asking, “What will those people do for my business if I spend time and love to attract them?”
  5. My love is reserved for those who 1) Understand what outcomes they are delivering for the client/business and 2) Obsess about delivering those outcomes
  6. Passion comes from two things: 1. What you are knowledgeable about and 2. What you love
  7. It pains me that more of our community does not obsess about outcome metrics; we are far too charmed by activity
  8. I have come to the realization that the problem is not that we don’t have enough data, nor even enough of the right type of data. The problem is we are obsessed about the data, and not about the business
  9. Your salary should be based on the economic value you deliver to the business – If your team is only focused on metrics that do not affect the companies profitability or bottom line, maybe it’s time to implement a new process
  10. The interesting thing about averages is that they hide the truth very effectively
  11. Social media is like teen sex. Everybody wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better
  12. A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms./Mr. Marketer, you’ll fail to achieve professional success
  13. To guarantee success, spend 95% of your time defining the problem and 5% of the time solving it
  14. Most websites suck because HiPPOs create them (Highest Paid Person’s Opinion)
  15. We have so much data on the web, almost all of it available for free, that we dive into the the data ocean hoping that magically awesome things will follow. They never do
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Live Demo on PPC Google AdWords Keyword Optimization

Practical PPC Google AdWords / Bing AdCenter keyword optimization live sessions for better performance of your PPC campaigns

 

Posted in PPC by Ranjan. No Comments

Google AdWords Workshop – Bhubaneswar Odisha

Digital Marketing Event Bhubaneswar Odisha

Digital Marketing Workshop in PPC Google AdWords at BBSR, Odisha

 

Workshop Venue:

GINGER HOTEL – BHUBANESWAR

Opp. Nalco Headquarters Joydev Vihar, Nayapalli Bhubaneshwar, Odisha-751013

Posted in PPC by Ranjan. No Comments