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Points to Focus while Analyzing PPC Campaigns

Published on January 17, 2012 By Ranjan

When performing audits of PPC campaigns that are in progress, the top 5-10 points to be focused on to uncover issues or opportunities are; First point is Advertiser’s Goals: Discuss Client’s Marketing goals so as to look through an account, also to make sure that everything in their account is helping them reach their goals. [...]

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