Career wise PPC is the better option;
- Good Salary Package
- It’s a mixture of Art & Science: http://www.youtube.com/watch?v=Q0PlnBQaLUk
- Real Time Changes have a direct impact on your Real Time Performances
- It’s never a monotonous job
- If you’re a person who loves to play with data & analysis, then a real perfect job
- You can go highly targeted with PPC than to SEO or Affiliate, while targeting your Customers
- Instant Results than waiting for months to evaluate performance
- Get additional skills working regularly on Excel, 3rd Party Bidding Tools, Improve your analytics thinkings
- It’s simillar to play with Share & Stock Market, where your every change or strategy leads to Win/Loose situations.
- Highly demanding by many Organization, because PPC ads go live with the launch, where as SEO takes month together to show in Organic results.
Pay per click is very technical, but at the same time Creative as well. Creating bidding algorithms, crunching numbers in Excel, and building campaign models is important but also writing ad copy, brainstorming new strategies, and managing high profile relationships with search engines is an essential part. It’s really the fact that PPC is so incredibly diverse that it stays interesting year after year!
PPC is a team sport. It’s not only a team sport in terms of having a team of PPC experts, it’s also a team sport in terms of working with the broader organization on landing page tests, site tests, ad copy tests, keyword generation ideas and more.
Agency Career vs Start Ups
The biggest pro of the Agency Career path, in my opinion, is ability to work with a variety of clients. In the agency, you’ll typically get several accounts across a variety of verticals and business models. Moreover, these accounts change over time! In my opinion, this puts the search marketer on the fast track to accumulating a very deep knowledge of online marketing.
The Start Ups path offer the ability to grow quickly. When said grow, I actually mean growing several things: your skills, responsibilities, title, salary, and wealth. It’s essentially a case of risk and reward. Startups are the riskiest career path because of their volatile nature (most startups fail). However, if you’re able to join a successful startup, the benefits can be tremendous! Startups, especially earlier in your career, can be the fast track to rapid pay per click career growth. Moreover, if you leave a startup at a senior title and are able to earn the same title (or even higher) at a more established pay per click organization, you are absolutely golden.
Of course, there also exist cons with the startup career path. First and foremost, it’s much more challenging to launch brand new pay per click campaigns versus growing and maintaining existing ones (like many of us do at larger companies). This is a good challenge in the sense that you can master PPC much quicker launching a business from scratch. At the same time, it’s a con because campaign launches can fail. If the business model isn’t perfect, your pay per click campaigns could very well lose money for an extended period of time. Moreover, as the pay per click person, you may get blamed for these losses even if they are not under your direct control. This is definitely pressure that you want to be ready to handle!
At the agency, you’re typically working at a company that’s very biased towards one skill set: online marketing. At the startup, you typically have individuals spanning a variety of disciplines but rarely have access to them because everyone is very resource constrained. Now, at the mid to large sized direct advertiser, you frequently have the ability to work with legal, finance, marketing, sales, and product management.
Moreover, let’s not forget budgets! Agencies are often given a fixed budget dictated by the client. Startups are typically budget constrained. Mid to large sized direct advertisers, however, will frequently have unlimited budgets as long as campaigns meet a profitability threshold. You want to be managing budgets in the multi-millions, right?