PPC

Best PPC Structure for Long tail Keywords

Posted by Ranjan on April 6, 2012 at 1:18 am

My Client sells Omniture Tools. How do I best structure my PPC account for the long tail (i.e. individual Omniture titles)? Grouping all ad titles in the same ad group completely spoils given that each keyword sends the user to a separate ad title, but creating an ad group for each ad title sounds like [...]

Dummy Test of Adwords Conversion Track

Posted by Ranjan on April 2, 2012 at 2:24 am

Usually a dummy booking is done initially once after adding the conversion tracking code to confirm the tracking code works perfectly in Adwords Interface. You do search with a keyword query in Google Search Engine. Then see your Ads pops up in the Sponsored Ads. So user go ahead while clicking on your ad, & [...]